Blog synopsis: Creating a compelling video for Christmas can significantly boost your brand’s engagement and sales during the yuletide season. Videos has a high engagement rate and ROI. It’s also super dynamic and easy to do with Chant.
Christmas is right around the corner and families have already started planning activities, decor, meals and above all – gifts! Yes, the festive season is all about gift giving, and retailers can be excited about the upcoming highest volume spending season of the year – if they’re positioned right.
To ensure readiness and maximize profits, marketers must start working on holiday campaigns as early as August, which means you probably already have your campaigns framed and your customer funnels set up. All that remains is creating compelling content that will convince the masses to visit your website or store.
When creating compelling content for digital channels, most marketers know that video is the way to go, especially if the content can be posted on social media. Video content has a much higher potential to attract attention and become viral than text or ad content, and the predictions are that by 2019, video content will account for 90% of all content on social media. So as a marketer, if you still haven’t, it’s time to get on board the video content train.
Here are 5 more reasons to focus on video content this holiday season :
- Video dominates a large portion of online activities.
Statistically, social media users spend one-third of their time watching videos. And that’s not just time spent sitting on YouTube – 82% of Twitter users watch video content on that platform, Facebook users now watch over 100 million hours of content every day, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Based on these numbers, creating a few quality videos to promote your business during the holiday season is a must. If you’re new to video content creation, you can get your feet wet slowly. But you definitely must add at least one or two thumb-stopping videos with a festive vibe and on-point messaging.
- Video content is flexible.
You can use video content to target customers at every step of their journey. For example, video can be used to raise awareness, provide information, or push promotions for the holidays – all of which leads people to your brand.
Social media audiences don’t only see video content as promotional and information-providing. They’ve also come to expect it to take the form of entertainment. Smart marketers understand that in the social media era, promotions that hope to gain any kind of attention – let alone traction – must have an element of humor, creativity, or just be interesting in one way or another.
- Videos boost engagement
Video content has the unique ability to invoke emotions with social media audiences. The visual + sound messaging format has the ability to make us laugh, cry, or get excited, all within just a few seconds.Therefore, seeing a banner or reading an article about an upcoming Christmas sale will never get the same emotional response as hearing your favorite Christmas song.
The beautiful thing is that when we touch people’s emotional buttons, their tendency to react is so much more poignantly than when presented with a one-dimensional printed piece of content., With social media, more reactions means more engagement – and ultimately, a higher ROI.
- Videos have a high ROI
Let’s face it, though you love the holiday season, the main goal is to increase ROI. Some businesses increase their ROI by a 1000% and more during December only.
One of the best ways to make sure customers choose your business during the holiday season is creating compelling messaging.
It’s not about letting them know you’re having a special sale, they know it’s ‘sale’ season, it’s about how you let them know and what you do to make sure they pick your business.
Note that video content doesn’t only get a higher engagement rate from customers and social media followers but it gets an amazing ROI compared to other forms of social media content.
- Creating compelling videos is simple
Against today’s digital backdrop, making outstanding content is a must, regardless of the channel over which it’s delivered.. The amazing thing is that it doesn’t have to be difficult. You can use Chant to promote a sale, an event, or just give your social media followers a few ‘how-to’ tips.